Student Population in India
Student Population in India

Education in India is called the Sunrise sector for investments by Delloite, the leading research & audit firm in the world. This industry is estimated to be US $5.65 trillion by 2015 & the constant demand is for quality education.

However, the trouble for most education institutes still lies in enrolment & shutting down of some programs from even leading names & brands in the education sector.

Below are some latest facts about the Indian Education market:

  • Market size at US$ 3.83 trillion dollar
  • Higher education contributes to 59.7% & school education at 38.1%.
  • Foreign Direct Investment upto US$ 960.82 million in 2000-2014 period
  • Renowned universities like Shiv Nadar, Ashoka University etc. receiving private funding
  • Growing Govt. urban & rural initiatives for increasing gross enrolment ratio at primary level.

But on the flip-side:

  • 35% of seats, on average, remain vacant in colleges typically management & engineering.
  • Gross Enrolment ratio (GER) still lower in higher education
  • Low employability of students
  • Universities & Institutes shutting down operation of few or all courses
  • Alumni losing academic credibility if their university shuts down, which leads to job insecurity

Clearly, gap is between acquiring the right students since the population & demand for suitable course is high.

3 Reasons why this gap remains so large:

  1. High Competition-Low Seat Ratio in Top Institutes = Race for only the top-ranked

With increasing competition in top B-schools & engineering institutes, the seat-to-application ratio is huge in top ranked institutes. Sometimes students take additional break in their academic sessions to re-appear in the competitive exams.

Students are blinded towards only getting in the top league. However, there are good alternatives which students are unaware of & can help them in reaching their career goals faster in lesser time.

  1. Traditional Approach of institutes towards Awareness building amongst student population

Our previous blog talks about the “Zero Moment of Truth in Education” which has changed the landscape of decision-making by a student. Answer is the Digital media & traditional approach of big print ads & hoarding are passé.

Digital becomes the single most critical factor to be introduced in the overall admissions agenda for every institute today.

  1. No single collaborative effort towards Admissions Department

Most of the admissions process is handled by many people in the administrative, placement, student body & faculty in the institute. This leads to mostly low accountability to each staff.

Adding a dedicated experienced team who will specialize in acquiring students is needed to reduce this gap. Work involves right from brand awareness, digital marketing effort, student engagement to online counselling & final enrolments.

Hence, a student acquisition team becomes necessary to bridge the gap.

Need some more clarity on how to do this? Click here to see how we can help you with this right away.

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Also, check out our previous related blog on “How to increase your seat occupancy rates”