Last week my blog focused on latest trends in education sector in India. One of the key conclusions was to acquire admissions to improve the seat occupancy rates. With that, I would like to highlight the importance of a new education domain-specific product called as Student Acquisition Solution (SAS).

SA is your strategic partner in making regular admission department of your institute/university into a robust engine which combines the “Power of 4” rolled into 1 viz.

  1. Digital Marketing
  2. Online Counselling
  3. Business Consultancy
  4. Technology

To elaborate this, the image below shows how a student is acquired by this process:

Student Acquisition Solution for Educational Institute
Reach| Engage | Sell

3-step process of “Reach | Engage | Sell”

“Reach”

Digital Marketing awareness & lead generation program brings more enquiries to the institute.  Strategy is developed to attract the right & potential students for the institute.

“Engage”

Once the student has enquired, appropriate counselling by the trained online sales team takes place to handle queries & convince them for admission in your institute. Engagement marketing tactics like e-mail marketing etc. also tracks the student through the admission process.

“Sell”

Convincing skills, industry knowledge and personalised follow-up of the counsellor with the help of marketing automation & lead management tools converts a prospect into a confirmed enrolment.

 

Why do you need Student Acquisition Solution?

Need of Student Acquisition Solution
Student Acquisition Solution

 

  • To ensure full occupancy of all colleges of your group institution
  • To reduce the cost of marketing
  • To increase seat-to-application ratio
  • To improve the selection quality of the students
  • To let the academic team completely focus on academic activities
  • To create Top-of-the-Mind effect of your institution on student and parents

Hence, a student acquisition solution becomes very important.

Need some more clarity on how to do this? Click here for an enquiry form and we can contact you right away.

Look out for our new blog every week!

Also, check out our previous related blog on “Latest Trends in Education Sector”