Have you noticed that everyone is picking up on blogging for their online presence? Do you know why and how important it is for your online business?

60% of businesses who blog acquire more customers, according to a HubSpot survey.

Blogging is the power to answer consumer questions by seeing the world from the consumer’s point of view, not our own. The more pages a visitor reads on your website, the closer they are to making a buying decision with your company, so integrate your blog’s content into every aspect of your sales approach.

#1 Fuels your website’s SEO and increase in traffic

Blogging regularly boosts the search engine and which boost your website in the rankings. This results in organic search visibility and increases the website traffic. The blog on your website will be the foundation for all of your social media platforms like Facebook, Twitter, Pinterest and LinkedIn, which will drive traffic back to your business’ website.

#2 Promote your brand

Promote the service / product through “educational marketing” and you put a personal perspective on the business which will facilitate Word-of-Mouth Marketing to create better relationships with customers and potential customers increasing your authority and credibility.

#3 Increase in sales

Moreover 60% of consumers will feel more positive about your business after reading content on your website. And still wondering how it will increase sales? Then here is the equation :
Helpful Content = Trust
Trust = Leads
Leads = Sales

#4 Blogs are cost-effective marketing investments

Every post you publish is an asset that helps build brand awareness and promote your expertise, products and services. Helps you stay ahead of the curve. You have to stay on top of news, trends and competitors to be a successful blogger. It helps you be a leader, not a follower.

#5 Customer Engagement

Interactive content keeps your audiences into discussion and which will help you know your customers or rather audience better. It also gives them the idea that your interested in one to one communication with them which increases loyalty and helps you stay connected with your audience.

Blogs are cost-effective marketing investments and all it takes is effective fresh content to create interactions with the audience. But still if you are not thinking of blogging then now you know why your competitors have an edge over you.